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Samsung’s market share dips below 25 percent in Q3 2015

Samsung might have launched four critically acclaimed smartphones this year (the Galaxy S6, S6 edge, S6 edge+ and the Note 5), but it seems they weren’t enough for the company’s global market share. According to TrendForce, the Korean giant’s year-on-year shipment growth has spiraled downwards for the first time since it rose to the top all those years ago.

Samsung’s market share declined in the third quarter of 2015 over the last one, with a share of 24.6 percent. TrendForce had expected the Galaxy S6 would sell up to 50 million units by the end of this year, but it has now lowered that projection to 40 million units, no doubt because the Note 5 and S6 edge+ came out a little too early to spoil the original S6 lineup’s party. Over in Cupertino, the iPhone’s share of the market declined as well, though Apple is expected to gain back the lost market share with the launch of the iPhone 6s and the iPhone 6s Plus.

The only manufacturers to see increased shipments in the third quarter were Huawei and Lenovo. Huawei is the first Chinese smartphone manufacturer to reach 100 million smartphone shipments in the country’s history, which isn’t surprising considering the rapid rise the company has seen in the last year or so. Samsung is no doubt worried considering China is one of the most important smartphone markets right now, and it will be facing severe competition from both Apple and Huawei going forward.

Samsung doesn’t have to worry too much, however, as its entry-level devices have started regaining the popularity they had in the company’s heyday. If it can keep the momentum and deliver better devices at lower prices in the future, we should see its market share start going back in a positive direction, or at least maintain its lead over the others.

samsung-market-share-q3-2015

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AquilaSol
AquilaSol

Gee, I wonder why….. That’s what happens when you exclude 800 million potential customers. I still haven’t found a single European Note user who recalls being asked if they used the Spen, (which they all do daily by their own admission) yet Samsung somehow has information that says NONE of the Note users in the EU uses the Spen. And even then most of us Note users wouldn’t buy a device without a MicroSD (especially now that Marshmellow natively supports MicroSD’s) and removable battery. I can’t find a scrap of sympathy for Samsung anymore. This is what happens when you… Read more »

arhu74
arhu74

I would have bought the Note5 if it had been available (and had IR) but it wasn’t (and it hasn’t)

7wajahat7
7wajahat7

GOOD. Samsung needs to give those software updates on time. My Galaxy S5 is still stuck with 5.0

kronicle
kronicle

That’s still close to a 2 to 1 Total Domination of 2nd place Apple. So who’s losing market share really and we’re talking Apple down 2% from Q2 just like Samsung is down. But that means…. with total volume up nearly 30 Million, Samsung still took greater market share of that increase than Apple did! Now what I want to know is how is selling around 2 to 1 iPhones a bad thing??? lol…. Seems to me you should go work for Mac Rumors, Mac Addics, Apple Insider or some other competitor besides a Samsung centered web site. You are… Read more »

sanayp
sanayp

others have dropped by 2%

harryisme
harryisme

Was bound to happen, Samsung went in the right direction with the S6, but went in reverse with the Note 5, they took out some of the biggest selling features for the phone, like the replaceable battery, expandable storage, and ir blaster. these features were important for the heavy users the phone was appealing to. Then there is the bad press from the reversable entry of the pen, and lack of Euro release meant atleast in Europe the only thing we were hearing about Samsung was negative feedback. The lack of Note meant a lack of conversation topics in Europe,… Read more »