Exclusive: Samsung teaming up with artists, fashion brands for its round smartwatch

Samsung’s next-generation Gear smartwatch is going to have a circular display, that much the company itself has confirmed. We have exclusively revealed many details about this watch - codenamed Orbis. Orbis obviously won’t be the moniker that this smartwatch will come to market with, as we have already reported it will be called the Gear A. It will be available in two variants, one with 3G and calling support and the other with just Bluetooth support (though both variants should have Wi-Fi connectivity.)

The Gear A will also have a rotating bezel ring which could presumably be used for scrolling through lists, zooming in and out, selecting time when setting an alarm and much more. Samsung has said that it’s next smartwatch will be as close to perfect as possible, and now there’s yet another reason to believe that Samsung is really serious about its first round smartwatch. The company is going to team up with various artists and fashion brands to create custom watch bands for this Orbis, according to our sources.

Miami based pop-up artist Romero Britto is believed to be involved as well. He has previously worked with Samsung to create custom cases for the Galaxy S6 and the Galaxy S6 edge. Samsung may also work with the likes of Z Zegna, Swarovski, Tech21, Anymode and Incipio to create custom watch bands for the Orbis. The company has worked with some of these brands in the past; for example Swarovski has created accessories for many Samsung devices. Some have only made cases in the past so it’s unclear at this point in time precisely what they’ll create for the Orbis.

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1 year 11 months ago

Don’t forget Montblanc or some of the other luxury watch and jewelry accessory makers, Samsung has partnered with. Montblanc has been a great Luxury Brand Partner and there are others, who I know are bringing Milan, Italy….. Fashion Cat Walking Skills to the next Gear Brand. It’s also being built for modularity. So it can be many things worn in many different ways, from wrist, to pocket, belt, pendant, armband, brooch, Star Trek Communicator, etc.

I’m also not so sure about the name or if it will even be Samsung Branded. Japan is part of an experiment to let other 3rd party partner brands, take to shinning in the lime light above Samsung….. and it’s working. They also own several fashion brands of their own, some factories and R&D facilities in several European, Asian and American cities. So expect Gear A to just be the internal workings and for brands like those listed (including those like Montblanc) and some that can’t be mentioned at this point taking center stage at the Launch. It will have will have a Sports to Luxury Long list of accessories available. To pretty much make it at home however and wherever you want to wear it, that’s for sure! ……….and it is expected to come in several sizes to fit men and women’s wants/needs!

It’s Lee Kun-hee’s oldest daughter spearheading Orbis technology design and marketing. She isn’t called Little Lee Kun-hee for nothing, as the shrewd head of Everland and it’s Luxury Hotel Chain with Luxury Brand Stores, she’s enticed into opening their exclusive stores in. She’s a outwardly forceful powerhouse like her dad, compared to her brother. Though quiet….. he’s a business and organization wizard with extraordinary diplomacy skills in getting key partners signed up for parts and semiconductor business. The youngest daughter was promoted in 2013 from heading Cheil’s Fashion and Fabrics Division. She isn’t exactly weak either. Both are listed by Forbes as two of wealthiest and most powerful Billionaire Businesswomen in the World!

1 year 11 months ago

will it have apps?
cuz it’s been over a year since Tizen debuted on watches and still have no apps

1 year 11 months ago

There are plenty of apps for Samsung´s smart watches.

1 year 11 months ago

What apps does the Gear/Gear S not have that you want? Its a watch….