Samsung brought a new theme to the Galaxy S3 in 2012. Dubbed “Nature UX,” the theme intended to bring the sounds of nature (such as water ripples and whistle sounds) into Samsung’s Galaxy S line – adding a little flavor to the company’s UI.
A lot has happened since 2012, including the fact that Samsung’s Galaxy S3 no longer seems to be en vogue for a number of Galaxy users. As we’ve seen with the Galaxy S6 and S6 edge, Samsung “went back to the drawing board and built their phones from the ground up.” The need to appeal to a growing consumer base that didn’t necessarily care for the Galaxy S3 has motivated Samsung to remove the Nature UX sounds and sights from the new S6 models. The company’s move to eliminate any traces of the Galaxy S3 shows that it wants these two new S6 models to attract more than just the Samsung faithful.
While consumers are sure to love the new smartphones, Samsung’s changes bring suspicion about the company’s unique identity in the face of a number of Android smartphones that all provide Google’s Android software (with a few, anemic apps as small add-ons). Analysts and critics emphasize how different these smartphones will be from Samsung’s older lineup, but diehard Samsung fans want to know just how much of the familiar Samsung remains.