Order the just-launched Galaxy Fold7, Flip7, or Watch8 Classic – New deal Galaxy S25 Ultra
Last updated: December 23rd, 2013 at 12:22 UTC+01:00
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However, Samsung has also changed the way it markets products. The company reduced the investments in advertisements from last year's 1.71 trillion won (~ US$1.63 billion) to 695 billion won (US$661 million) – the money was instead spent on the aforementioned sales promotions, such as rebates, discounts and other incentives getting a higher focus compared to the ads we've come to expect (and in many cases, love) from the world's largest mobile manufacturer.
Will a reduced focus on ads mean Samsung's products don't sell as well as before? Not really, since even with the reduced advertising budget, Samsung still puts in more in ads than most other manufacturers combined, so the company doesn't exactly have much to worry about for the foreseeable future.
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