
Samsung is of the opinion that Apple is demanding more money than it is entitled to, and that customers didn't just buy Samsung devices because of the bounce-back and other features that infringed on Apple patents, but because of other factors including larger screens, removable batteries, 4G LTE connectivity, and more. The retrial is at an early stage at this time so it remains to be seen what additional damages Samsung will pay, but one thing is certain: Apple isn't going to back down, and neither is Samsung, so this case could go on for some time to come.
But hey, at this point, this is all part of the regular routine, right?