Samsung to focus on tablets and low-end devices in 2014, not on Galaxy S5 and other premium models?

According to a new report, Samsung expects to sell only 360 million smartphones next year. Wait, “only” 360 million, isn’t that a lot? Well, yes, it is, but for Samsung, a company that has seen immense growth in sales in recent years, with the Galaxy S4 becoming its most successful device this year, that’s the smallest predicted year-on-year improvement in the case of smartphones.

One of the major reasons behind this prediction is the fact that the smartphone market is getting rather saturated at the high-end, and that is apparently causing Samsung to start focusing more on tablets and low-end and mid-range devices, with only 35 percent (126 million) out of 360 million smartphones to be “highly priced” devices. Much focus will likely be put on the Galaxy Note 12.2, which Samsung hopes will kick off the trend of larger than 12-inch slates; with Android 4.4 KitKat bringing faster and more efficient performance to low-end hardware, a focus on the entry-level would likely pay off pretty nicely as well.

Via | Source

Phones 4
Related newsLatest news

Leave a Reply

3 years 5 months ago

“a focus on the entry-level would likely pay off pretty nicely as well.”
Against what? Oh that’s right… a rising tsunami of China, Taiwan and India based OEMs that happens to learn faster than fast at how to game Android right (look at Oppo’s tie-up w/ Cyanogenmod for example or Xiaomi’s TouchWiz-like approach but better) AND put quality devices out faster and cheaper. The only thing that these guys are doing wrong right now is their lack of international presence but that’s only due to capital constraint, which can be easily remedied once they’re aggressive enough.

This isn’t a good play when you’re at the top of the market. Look what happened to Nokia at their peak Symbian days.

3 years 5 months ago

low-end devices have specs of iphone 5s which is high-end… so? you know the answer? or what i’m trying to say?

3 years 5 months ago

Raw specs does not sum up their performance. The iPhone 5S uses a higher performing dual-core processor compared to the low-end devices using a low-tier dual-core processor.

Paps Duke
3 years 5 months ago

No news on android 4.1.2 jelly bean for samsung galaxy ace plus ? @administrator