After the launch of the Galaxy S20 series earlier this year, Samsung seems to have fared consistently in Canada. The company was reportedly the second biggest brand in the country's smartphone market. Apple reigned supreme, though, and captured the top position in the Canadian smartphone market.
According to a new report, Samsung was able to capture 34 percent of the smartphone market in Canada. This number is 3 percent lower compared to the numbers from Q2 2019, though. Apple, on the other hand, further solidified its position in the country with a market share of 52 percent. The company's market share improved from 44 percent a year ago.
Counterpoint Research's North America Research Director Jeff Fieldhack mentions that Samsung lost some ground in the premium category but gained in the mid-range price segment, thanks to Galaxy A series devices. Apparently, the sales of Samsung's premium smartphones picked up steam towards the end of Q2 2020 due to heavy promotions.
The report states that Apple's smartphones captured seven spots in the top ten best-selling list in Canada, with the iPhone 11 being at the top. Samsung's smartphone captured the rest of the three positions, with the Galaxy S10 faring better than the Galaxy S20, further showing disappointing Galaxy S20 sales. LG captured the third spot in the smartphone market in Canada with a 4% share.
Apparently, the Canadian smartphone market declined 36 percent year-on-year due to the COVID-19 situation. A majority of carrier stores in the country remained shut in the first half of Q2 2020, and customers refrained from making new purchases. However, it is expected to recover in the coming months.
