Samsung to bolster enterprise efforts in India
At the Samsung Forum 2014 in Bali yesterday, Samsung officials have stated that India is a major market in the region. Samsung has a base of 80 million users in India that use its handsets, and is targeting the next 100 million users this year by broadening its offerings. B D Park, president and CEO, Samsung West Asia, said, “India is one of the biggest markets for Samsung, and while 2014 was an exciting year for us, as a market leader, we continue to create new markets with our innovative product portfolio.” In addition to launching the Galaxy Note 3 Neo, Galaxy Grand Neo, Galaxy Tab 3 Neo and the Galaxy Tab Pro in the country, Samsung has announced that it would launch a host of connected home devices that include smart washing machines, smart refrigerators and 78-inch UHD smart TVs.
Samsung is also set to shift its attention to the enterprise segment in the country by launching products that are tailored to the IT segment. Sameer Garde, country head, enterprise business, Samsung India, said, “We plan to increase our enterprise target from 8-10 cities to 40 cities this year. We have launched an online partner programme called Samsung Team of Empowered Partners two months ago, which will help us leverage tier 2 and 3 cities as well.” This is in addition to the network infrastructure that Samsung is providing to Indian carriers as they look at launch 4G services in the country.