Posted by Abhijeet M. 3 months ago

Samsung to dial down its Android customization due to pressure from Google?

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One of the nicest things about the new Galaxy TabPRO and NotePRO tablets is Samsung’s new Magazine UX for the homescreen. It looks visually striking and gives off a Windows Phone/Windows 8 vibe, while making good use of the screen estate to present important information to the user at a glance. Well, it seems while Samsung was happy to tote the Magazine UX as a feature of its new tablets, Google isn’t too happy with the way the Korean manufacturer has made stark departures from stock Android in its customization, and might actually have cut some sort of deal with Samsung that will see the latter remove/alter Magazine UX, and quite a lot more.

According to an unnamed source talking to Re/code, Google held talks with Samsung at CES and wants the Korean giant to scale back on the customization it adds to Android, as well as reduce the emphasis it places on its own apps and services on its devices, as those go against Google’s vision for Android. Samsung has reportedly agreed to do both, and apart from ”dumping or altering” the new Magazine UX interface in future products, it will also promote Google’s own content offerings, like the Play Store and media hubs like Play Movies and Music. Samsung’s smartphones and tablets are mostly responsible for Android’s rise into the dominant mobile OS, and Google has likely understood that if allowed to continue modifying Android as it is doing, Samsung could lock more and more users into its ecosystem and draw them away from Google’s own ecosystem.

It is unclear what Samsung will be getting from the search giant in return, but with today’s news that Google is selling Motorola to Lenovo, it wouldn’t be far-fetched to think that Samsung could be getting preferential treatment in some ways, especially after its 10-year patent cross-licensing deal with Google. Re/code’s source mentions that the talks held between the two companies represent “a huge change, a sea change” in their relations, so it will be very interesting to see if Samsung really does make sweeping changes to its software in the future.

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6 comments on “Samsung to dial down its Android customization due to pressure from Google?

  1. arjunpaliath 3 months ago said:

    Lol..
    Best news…
    Hope Samsung make it optional by providing Stock and Samsung Roms for the future models.

    Hopeful…:)

    Report this comment

    • u1988 3 months ago said:

      I think all pepole love that Tochwize but iif it keep stuck and we need to wait forever for they update the ver. I think we can stick with stock but with a little nicer Rom

      Report this comment

  2. maxximuscool 3 months ago said:

    Bring us the Vanilla Android or very little UI ontop with optional features enabling using Samsung Apps to download. I would buy Samsung again if this happen.

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  3. ostryx16 3 months ago said:

    Where would be Android now, without Samsung?

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  4. clivebluston 3 months ago said:

    The best thing that I saw at CES 2014 was the Magazine UX on Samsung 12 inch tablets. In my opinion it is a game changing innovation that does not exist anywhere else. Window system innovations are few and far between.
    The necessity for such an interface is only apparent on large tablets. I guess that is why Samsung developed it.
    It would be a big mistake to dump it unless Google have something better that we have not seen yet!

    Report this comment

  5. AquilaSol 3 months ago said:

    Cheers Google!

    I HATE the new UI.

    One of the mean reasons I do not want WinPhone is that I WANT TO SEE ALL OF THE LOVE WALLPAPER I PAID FOR. And not pointless rubbish about news I’ve already seen, mails I’ve already read and weather I’m standing in.

    Stock Android, yes please! (Nexus has no Spen and no MicroSD or I would’ve bought that.)

    Report this comment

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