Samsung's The Frame TV receives ArtfulColor certification from Pantone

Pantone is a globally renowned authority in color standards, and The Frame TV from Samsung receiving it makes it a big deal as consumers will have a surety that their favorite TV produces authentic colors that are nearly indistinguishable to the human eye under standard lighting conditions.

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The Pantone certification reaffirms Samsung's leadership in color fidelity

Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics, said, “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.”

As per the official blog, the Pantone Validated ArtfulColor certification that The Frame TV has received means that the TV faithfully simulates all the colors in the physical Pantone Color cards and Pantone SkinTone color cards under CIE standard illuminant D65.

With this certification, The Frame TV becomes the first display in the industry to meet this stringent validation. Notably, The Frame TV has already received evaluation through ‘Pantone Color Certification' in 2022.