Samsung uses the Force to showcase seamless connectivity in latest ad
Do you like Samsung’s ecosystem and the seamless connectivity that comes along with it? We know you do, but do you like Star Wars, Chewbacca, and lightsabers? How about puppies and kittens? If the answer is “yes” to at least some of these questions – as random as they may seem – then Samsung’s latest promotional video is likely to put a smile on your face.
Samsung is once again pushing its connected ecosystem into the spotlight with a new ad designed to highlight the kind of seamless connectivity you can achieve when using Samsung phones, smartwatches, TVs, home appliances, etc. The idea should sound familiar to those of you who remember the dancing baby ad published by Samsung half a year ago.
This time, however, we get the Galaxy Note 10 series and Galaxy Watch Active 2 as the main devices instead of the Galaxy S10+ and the original Galaxy Watch Active. Furthermore, the ad features Star Wars’ The Imperial March as the final musical piece instead of DMX’s Party Up. All in all, the ad follows an entirely different setup but it technically achieves the same goal, and then some. More details below.
The timing of this ad is quite perfect given the ongoing relationship between Samsung and The Walt Disney Company, the latter of which owns the Star Wars franchise. Samsung’s seamless connectivity aside, the latest ad not only promotes Star Wars: The Rise of Skywalker which will be out on December 20, but it also doubles as a reminder that the Disney+ video-on-demand subscription service is rolling out on Samsung smart TVs in the USA, Canada, and the Netherlands as we speak. The service will continue to expand into Australia and New Zealand later this month, and it will be out in the UK, Germany, France, Italy, and Spain next year on March 21.