The ongoing COVID-19 pandemic has severely affected a lot of businesses worldwide, including high-priced consumer electronics. However, Samsung’s TV business seems to be doing really well, at least according to a new report from market analysis firm Omdia. The South Korean tech giant sold more TVs than last year despite reduced demand in the global market.

According to the latest report, Samsung accounted for 31.3% of the global TV market in terms of value during the first half of 2020, up 1.3% from H1 2019. In terms of shipment volume, Samsung TVs accounted for 20.7% share of the global market, selling 19.07 million units during the period. In comparison, the company had managed to sell 19.02 million TVs during the first half of last year.

The South Korean tech giant’s QLED TVs showed a strong performance as their sales reached 1.4 million units, jumping 28% year-on-year during the previous quarter. Samsung’s share of 75-inch or larger-sized TVs was 65.5% in North America and 54% in Europe. TV sales are expected to improve in the second half of the year due to promotions during the holiday season.

In the first half of 2020, 91.87 million TVs were sold throughout the world, down 7.7% from last year as consumers spent cautiously due to economic uncertainties. LG’s market share in the global TV market was 11.7% during H1 2020, up 1% from last year. The company managed to ship 10.79 million TVs, and its value share was 17% during the same period.