Samsung ramps up Galaxy S26 production due to strong demand

Samsung has reportedly increased orders for components related to the Galaxy S26 series this month. The company’s latest flagship phones appear to be performing well, and estimates suggest that the Galaxy S26 lineup could surpass the sales of the Galaxy S25 series by a slight margin.

According to a report from ZDNet Korea, Samsung has asked its suppliers to raise production of Galaxy S26 series components to 3 million units in April. This is 600,000 units higher than the company’s original projection from March. The Galaxy S26 Ultra is reportedly the best-selling model, partly due to its unique Privacy Display feature, which has been well received by consumers. The model-wise production changes are listed below.

While the base Galaxy S26 saw the largest percentage increase in production, the Galaxy S26 Ultra continues to lead in overall demand.

An industry official from a parts supplier reportedly said that production volumes for the Galaxy S26 series exceeded expectations in March 2026. Components ordered in March are being used for manufacturing in April. The official also claimed that the Galaxy S26 Ultra accounts for 70% to 80% of total Galaxy S26 series demand, the highest share ever for an Ultra model in the Galaxy S lineup.

Despite rising memory chip prices over the past year, which could put pressure on profitability, Samsung is still expected to perform well in terms of shipments. The company’s mobile division (Samsung MX) has reportedly secured a stable supply of DRAM and NAND from its semiconductor division (Samsung DS), an advantage that some Chinese rivals may lack.

The report also notes that Samsung has reduced its production targets for mid-range devices like the Galaxy A57. The company initially planned to manufacture 1.8 million units in April but has lowered that figure to 1.6 million units. Similarly, production plans for the Galaxy A17 have reportedly been reduced from 4.4 million units to 3.9 million units.

Sales of mid-range and entry-level smartphones are expected to decline this year due to memory chip shortages. As memory costs rise relative to other components, it becomes increasingly difficult for smartphone brands to maintain affordable pricing for lower-end devices.