Samsung has been pushing the HDR10+ format by partnering with various studios, TV brands, and streaming services. The company has now announced HDR10+ Adaptive, an improvement over the open-source HDR10+ format, to offer optimum video quality by factoring in ambient lighting.
The HDR10+ Adaptive feature improves the HDR10+ viewing experience by adapting to the ambient lighting in the room, which means that it will offer optimal quality regardless of lighting conditions. It utilizes the TV's ambient light sensor to measure ambient light and make necessary adjustments. It also makes sure that there no loss of details or contrast in the process of making adjustments. Dolby has a similar feature and it is called Dolby Vision IQ.
Samsung says that the HDR10+ Adaptive feature also supports Filmmaker Mode to offer a true cinematic experience. HDR10+ Adaptive will be available on Samsung's 2021 QLED TV lineup that will be unveiled over the next few days. All HDR10 content that is available in Prime Video will be available as HDR10+ Adaptive on compatible Samsung TVs. The company is also working on bringing more HDR10+ content from Universal Pictures Home Entertainment (UPHE) and other video streaming services around the world.
Younghun Choi, Executive Vice President of Visual Display Business at Samsung Electronics, said, “As consumers spend more time at home, Samsung has been looking for ways to enrich consumers’ entertainment experience in the comfort of their homes. We are delighted to offer smart picture quality solutions that will enhance consumers’ at-home HDR viewing experience, bringing original-quality cinematic experience to our consumers around the world.”
Samsung's QLED TVs come with an ambient light sensor for the Ambient Brightness feature. It remains to be seen if HDR10+ Adaptive will be exclusive to Samsung TVs or if it will be available on TVs from other brands such as Hisense, Panasonic, TCL, Toshiba, and Xiaomi.
