Samsung planning to bring even bigger version of The Frame TV

Samsung usually announces its new TVs and appliances during the CES expo every year. CES 2026 is just a few weeks away now, and Samsung has already announced ‘The First Look' event where it will announce its new TV lineup for next year. And it appears that it is planning to bring even bigger versions of the Frame TV.

The folks over at FlatPanelsHD have discovered a Samsung TV carrying model number LS03H in the European Samsung spare parts database. The alphabet H at the end of the model refers to 2026, as F referred to 2025 TV models. LS03 refers to The Frame TV. While the current (2025) version of The Frame TV goes from 43 inches to 85 inches, next year's version could start from a 43-inch version and go as high as a 98-inch version.

So, there will likely be a 98-inch version of The Frame TV. It is not The Frame Pro, as the TV's model number lacks a W at the end. The 2025 version of The Frame Pro carries the model number LS03FW.

Besides The Frame and The Frame Pro, Samsung will launch QLED, Neo QLED (4K and 8K), and OLED TVs in 2026. Unlike this year, when Samsung launched three OLED TV models, in 2026, the company appears to be planning to launch six OLED TV models, expanding its TV lineup.