Samsung and NVIDIA bosses hug it out even as the billion dollar deal remains elusive

Samsung has been trying on hop on NVIDIA's supply chain for high-bandwidth memory chips but the AI chip giant has primarily been sourcing those expensive components from SK Hynix and Micron.

Top bosses of both companies recently had a meeting in Washington where they were photographed sharing a warm hug, but there's still no word if a deal is near.

A delegation of top businesses leaders accompanied South Korea's President Lee Jae-myung during a summit in the United States this week. A Korea-US Business roundtable brought together business leaders from both sides, which included Samsung Electronics Chairman Jay Y. Lee and NVIDIA CEO Jensen Huang.

Korean media outlets have shared photos of the two leaders embracing with warmth, a testament to the close relationship between two of the world's leading technology companies. Huang has previously been very vocal in his support of Samsung, while the company has tried addressing NVIDIA's concerns about its HBM3E chips.

NVIDIA is one of the world's top buyers of high-bandwidth memory. If Samsung's able to clinch a deal to supply it with those chips, it would potentially be worth billions of dollars, crucial for the company's semiconductor division that's been having a tough time of it recently.

Given the level of contact between the two leaders from both sides, it's likely that they're closely working together on sorting out the issues, and Samsung would be hopeful that it can clear the hurdles and become a valuable part of NVIDIA's supply chain.