As IFA approaches 100 years, Samsung to showcase AI-equipped appliances

Its upcoming appliances will feature improved AI and SmartThings for a seamless, connected living experience.

Samsung to showcase home appliances with upgraded AI and SmartThings at IFA 2024

IFA was launched in 1924 as a radio exhibition but quickly expanded to other kinds of devices, including TVs and home appliances. Samsung first showcased its devices at IFA 1991, starting with a 43-square-meter booth to showcase its monitors and TVs.

In 2003,  it set up a massive 3,600-square-meter booth to showcase its appliances, TVs, and more. At its 6,000-square-meter booth at IFA 2024, the company plans to showcase new appliances with the slogan “Innovation for All.”

The South Korean tech giant will showcase upgraded Bixby at the event. The company's AI-powered digital voice assistant now uses Large Language Models (LLMs) to understand complex commands more easily.

It explained the upgraded Bixby voice assistant a few days ago when it announced the Smart Forward system for home appliances. It can understand multi-intent and multi-turn commands, which means it can understand a sentence that includes more than one command, and it can remember previous conversations.

The story continues after our video below. It shows Ballie, Samsung's home-centric robot that can help manage smart home devices and double up as a security camera.

Here are some of the innovations Samsung displayed at IFA:

• IFA 1991: Monitors and TVs
• IFA 2006: Bordeaux TV
• IFA 2011: Galaxy Note
• IFA 2013: Curved UHD TV, Galaxy Gear (first smartwatch)
• IFA 2014: SmartThings
• IFA 2016: Family Hub Refrigerator With Touchscreen
• IFA 2018: Connected Living
• IFA 2023: Samsung Food