Last updated: April 21st, 2026 at 11:36 UTC+02:00
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It could be due to rising memory prices.
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Abhijeet Mishra / SamMobile
Samsung Galaxy S25 Ultra - Source: Abhijeet Mishra / SamMobile
A few days ago, Samsung reduced the prices of the Galaxy S25 lineup in India. Considering rising memory chip costs, the move was unexpected and made the devices more appealing to buyers who couldn’t afford the Galaxy S26 series or felt it didn’t offer significant upgrades. However, Samsung has now reversed course.
The company has not only rolled back the price cuts on the Galaxy S25, Galaxy S25 Ultra, and Galaxy S25 FE, but has also increased the prices of some variants beyond their original launch levels. You can check the earlier and revised prices of these devices, as stated on the brand’s website, below.
Galaxy S25
Galaxy S25 Ultra
Galaxy S25 FE
At the moment, there is no information about why Samsung made the decision that may disappoint people, lower its sales, and affect its revenue and profits. We assume that it may be due to rising memory chip prices. The brand may have also taken this step to make the Galaxy S26 series look like a better buy and boost its sales.
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.