Samsung’s 4K Cinema LED Display is en route to Europe
Samsung has revealed that it’s bringing its 10.3-meter-wide 4K Cinema LED Display to Europe. The first unit is currently being prepped for installation, as part of a partnership between the firm, Arena Cinemas and Imaculix AG, at Arena Cinema Sihlcity in Zurich, Switzerland, with a launch scheduled to take place next year.
Showcased at an event in South Korea back in July, Samsung’s high-resolution Cinema LED Display is an all-in-one theater screen that employs next-generation picture quality and enhanced audio to provide the best possible viewing experience, without the distracting gray stripes associated with traditional projectors.
“Based on elimination of the projector beam and the high luminosity of the Cinema LED, there are a host of new possibilities for interior design, and we are removing the existing furnishings, and implementing an innovative seating concept to provide a new kind of cinematic experience,” said Edi Stöckli, owner of the Arena Cinemas.
Cinema LED Display could make an appearance in your home
Samsung is looking to supply a scaled-down version of its Cinema LED Display to customers wanting one in their home, in an attempt to combat sluggish QLED TV sales, according to a recent report. Before that’s a reality, however, it will first need to find a way to slash the unit’s extortionate five-figure price tag.