Samsung could start using Tizen in all its products, is using the Indian market as a “litmus test”
The Tizen Alliance might be in a bad shape right now with six of its member companies jumping the ship, but Samsung hasn’t lost its hopes yet. In fact, the South Korean technology giant seems to have some grand plans for Tizen.
According to a new report from Korean Times, Samsung could start using Tizen in all its products shortly to cut its heavy reliance on Google’s Android platform. A senior Samsung Electronics executive, who wished not to be named, said, “If you don’t have your own ecosystem, then you will have no future. Tizen isn’t just a platform developed for use with mobile devices.” Samsung was late in the game, but the company is “getting much better,” he said.
If you don’t have your own ecosystem, then you will have no future. Tizen isn’t just a platform developed for use with mobile devices.
He pointed out that the technology landscape has shifted from business-to-consumer to business-to-business segment, and that Tizen will see a meteoric rise in its market share in the smartphone market. Samsung has continually improved Tizen and released a number of products like the Gear S2 based on the platform. The company’s Samsung Pay service has seen much higher satisfaction rate.
Samsung is currently using the Indian market as a “litmus test” by releasing cheap Tizen-based smartphones. “Samsung’s Z-branded Tizen-powered phones are popular with Indian consumers. During the first quarter of this year, Samsung sold about 64 million phones there. This means that Tizen is proving its competitiveness,” said the executive. Based on the growth, Samsung has decided to release more Tizen-based watches, TVs, and cameras.
Samsung is in the process of developing Internet of Things (IoT) driven business systems running on Tizen.
The company has been conducting Tizen Developers Conferences to promote Tizen among developers. It will start providing more support and incentives to developers who create apps and services for Tizen products. The company is said to be in the process of “developing Internet of Things (IoT) driven business systems running on Tizen.”
Samsung has made some real progress with Tizen in the wearables market with the release of the Gear S2 and the recently announced Gear Fit 2. IDC expects Tizen’s market share in the wearable market to grow to 11.3% by the end of this year, with Apple’s watchOS and Google’s Android Wear having 49.4% and 21.4% market shares, respectively.