Phone

Samsung reportedly pledged $50 million to have James Bond use its smartphones in Spectre

Samsung isn’t shy of spending an insane amount of money when it comes to marketing and promotion, it’s tendency to spend so much is often attributed to the rise in popularity of its smartphones against rivals in the market. Only recently it was reported that the company has inked a promotion deal for Rihanna’s upcoming album and world tour to the tune of $25 million and now it has been revealed that the company even tried buying some screen time in the latest James Bond movie.

The Korean company is no stranger to the big screen, it’s partnership with Marvel has seen many Samsung devices get screen time in blockbuster movies, but to get its five seconds of fame in a Bond film the company would have had to take Sony’s place which has been a regular in the Bond films starring Daniel Craig. As the studio and Sony were negotiating a commitment worth $18 million Samsung reportedly tried to buy its way in with a $5 million fee just for its smartphones to appear in the movie aside from a $50 million budget meant purely for marketing purposes. Even though it was offering much more than Sony was it appears that actor Daniel Craig, who plays James Bond, and Spectre director Sam Mendes weren’t convinced that a Samsung phone is one that Bond would use because the secret agent “only uses the best.” It’s reported that this same objection was raised by the duo with regards to the Sony Xperia Z4, the handset that Sony was trying to get Bond to use in the new movie. Spectre arrives November 6 and only then will we really find out what Bond’s preferred smartphone brand is.

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kronicle
kronicle

Here’s the quote to set this story straight. Since we can no longer edit our comments here: “”BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’),” End Quote and obviously they did not like the Sony phone!

Anybody want to take any wagers on Samsung making a custom phone for the movie like they did Marvel Comics movies? 😀

kronicle
kronicle

Well you really twisted that one up!!! …..Samsung phones including eh Solid Gold Phone in Oceans 13 that they had Samsung custom make, have been in more movies than any other brand. That’s including iPhones…… because believe it or not there are no free rides in the film industry. The Producers are paid to make sure of that, just like the Olympic Committee runs a tight ship around sponsorship earnings too. Where again….. there just aren’t any Free Rides! Just as there aren’t any Freebies in the Super Bowl either. And that’s exactly why the only commercial anybody remembers from… Read more »

ortori
ortori

They won’t choose an Iphone that’s for sure…

Issyman
Issyman

Sam Mendes weren’t convinced that a Samsung phone is one that Bond would use because the secret agent “only uses the best.” That’s a joke right?

Issyman
Issyman

Spectre director Sam Mendes wasn’t convinced that a Samsung phone is one that Bond would use because the secret agent “only uses the best.” That’s a joke right?

Wilksie
Wilksie

Just product placement for Sony.

o0MHJ0o
o0MHJ0o

Lol its already arrived here and it’s the Z5

Wilksie
Wilksie

I think this story is totally made-up rubbish.

Sony Pictures released Bond and have their struggling smartphone division cross branding in their films.

Sony pictures would only put their own phones in these films. $50 million isn’t enough for the exposure Sony would get FOR THEIR OWN PHONES.

Remember the Sony Pictures hack? Remember how that revealed a smartphone that hadn’t even been seen before due to the cross-branding in Bond?

Utter rubbish story from it’s original source.

kronicle
kronicle

Bond has been using Samsung products longer than Sony has owned Sony Pictures. Besides….. a studio only makes the film, and it’s OO7 Franchise that have to pay for sponsorships. Therefore Sony has absolutely nothing to say about which phones they use in their films. If you were James Bond…… wouldn’t you want to be using custom designed technology gadgets? Dam right you would and therefore Samsung would be the absolute best choice. Because they could easily do custom designed Trifold or Bifolding transparent flexible AMOLED Screen smartphone/tablet combo. No doubt it’d be the perfect showcase for both Samsung and… Read more »

j2001m
j2001m

Hm, wrong there as he is a part of mi5/mi6 as they are the same in the firm, he will need to be using a Smaug phone with Knox installed and the boot loader locked down or a bb phone, there is no way he was going. To use a Sony phone of an iPhone at all