Samsung's new commercial focuses on themes, user customization

General

We loved the Galaxy S6 and Galaxy S6 edge, and on the software front, one of our favorite features was the support for themes. Samsung took a long time to implement themes into its TouchWiz UX, but the company did a stellar job in the end. The Theme Store offers some great themes that allow you to change the look of the homescreen, notifications shade, system apps and more with a simple click.

Of course, since Samsung's phones run Android, they offer all of the OS' customization options, options that separate Android from that operating system that, well, you know the one we're talking about. Samsung's latest commercial for its smartphone lineup focuses on this customization and the themes that all of its latest devices support; the company isn't taking any direct digs at Apple or the iPhone, but it's clear the video is aimed to counter the Cupertino giant's “If it's not an iPhone, it's not an iPhone” commercials, as it ends with the line “If it doesn't look like your phone, it's not your phone.”

This is certainly a good ad that showcases one of the best features of Samsung's new devices; it gives out some good examples of how user customization can let you do things quicker, like the point about how you should be able to “search without searching for your search bar.” Check out the video below, and let us know what you think!

https://www.youtube.com/watch?v=DJjl6YHKq6o

Abhijeet Mishra - Editor-in-Chief

[email protected]

First Samsung device: SGH-D500

Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief. In addition to phones and mobile devices, his interests include gaming on both PC and console, PC hardware, and spending countless hours on YouTube watching videos on tech, movies, games, politics, and internet dramas.

General

Samsung's new commercial focuses on themes, user customization

Abhijeet Mishra - Editor-in-Chief

[email protected]

First Samsung device: SGH-D500

You might also like

You can now upload a video to Gemini and ask questions about it

Galaxy Buds Core still has an important feature despite lower price

Samsung washing machines get free electricity in the Netherlands

Samsung enticing top foundry talent in the US with $320,000 salaries