Opinion

Samsung’s mid-range lineup is showing noticeable signs of improvements

Samsung is losing market share. That much is true, especially in markets like China and India, and the low-end and mid-range segments are where Samsung has been affected the most. The reason is pretty simple – upstarts like Xiaomi and OnePlus have been offering amazing hardware at low prices, and Samsung’s phones have fallen by the wayside thanks to the fact that they are rather overpriced for the experience they offer.

When the Galaxy E5 and E7 were announced, I was skeptical about their success. On paper, neither of the two phones came close to what the competition was offering in these markets. Once I reviewed them though, I realized that both devices are possibly the best mid-range smartphones Samsung has ever made. They have great Super AMOLED displays (not as good as the ones on flagship phones), the software is fast and smooth with nary a hint of the lag and stutter that has been associated with Samsung smartphones, and their battery life is also pretty stellar.

Overall, both the Galaxy E5 and E7 offer more bang for the buck than anything Samsung has come up with before, and here in India, both devices are doing quite well. Retailers we have talked to have reiterated that consumers are showing a lot of interest in the two phones – the displays are what seem to attract consumers the most when it comes to the Galaxy E5 and E7, and compared to Samsung’s previous mid-range offerings, the pricing is somewhat sensible as well.

Basically, this is a good sign of how Samsung is beginning to slowly come around to the idea that the days of asking consumers to cough up more cash just because of its brand image are coming to an end. Neither the Galaxy E5 and E7 are as feature-packed as the offerings from smaller companies, but that’s not really an issue here. What’s important is that the Korean giant is finally offering appealing options to consumers in the mid-range market.

The low-end market is still completely bereft of anything remotely interesting from Samsung, but one step at a time (two, if you consider how the Galaxy S6 and S6 edge change the game in the high-end market) is looking like the right approach for the company’s attempts to keep the competition at bay.

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Tarllys Almeida
Tarllys Almeida

Estou com ao bom tempo com o Samsung Galaxy E7 e ate hoje eu não recebi a atualização do Android Lollipop. A Samsung e muito lenta para atualizar os seus Dispositivos.

debtanukanrar1996
debtanukanrar1996

after 6 month ago i love Samsung but not i hate Samsung…
i never buy any Samsung phone…
htc,Sony better than you because whatever they promises they must be given….
when grand 2 launch Samsung promises us to give two version kitkat & lollipop….
but now they told us it can not happen………..
Samsung it’s too bad…
you are too much sailfish than the other band….
you just want we middle people buy new set if you did not give us lollipop in grand 2…….
but your thinking is wrong……..
i never buy any Samsung phone………

debtanukanrar1996
debtanukanrar1996

grand 2 not grand

debtanukanrar1996
debtanukanrar1996

compairing to e5 and grand to near about same so i told that…

debtanukanrar1996
debtanukanrar1996

as your talk 1 years ago you talk s6 is a mid range spe..
as it is you did not give us new upgrade like grand 2…..

johny jacksons
johny jacksons

Too many devices

sanayp
sanayp

Should have listed A5 as that has mid range specs

debtanukanrar1996
debtanukanrar1996

is it for grand 2??still now we are facing many problem…….
at-last we expected from you to 4.4.4…..