The impact of the Galaxy S6, S6 edge: an “11 billion dollar month,” says Bloomberg
What a difference a month makes! A financial report from Bloomberg News says that Samsung has earned $11 billion in market value from Galaxy S6 and S6 edge sales in the month of March, as compared to lackluster sales of the Galaxy S5 after its release last year. Shares have climbed 6.2%. The Korean manufacturer’s current market value stands at 212.26 trillion won, or $191.19 billion, Bloomberg says, with Apple’s market share declining $12 billion in this past month alone.
Manifold reviews on the S6 and the S6 edge have given Samsung “two thumbs up” with the new devices, and even a few reviews that were sure to be critical have said that Samsung’s S6 edge will move iPhone users over to the Galaxy camp. While reviews can be subjective and only tell half the story, it appears that market value is an excellent indication of the new devices’ reception.
Apparently, Samsung’s “Six Appeal” marketing campaign has more than just sex appeal.