Phone

Samsung to focus on low-end smartphones to maintain its podium position in the market

Earlier this month, Gartner had published a report stating that Samsung had lost its number one position in the global smartphone market to Apple during Q4 2014. Samsung is trying to boost its smartphone market share back to its original position by releasing smartphones with premium build quality and design. However, it is not putting all its eggs in one basket, as it is also trying to focus on sales of its low-end as well as mid-range smartphones.

According to a new report from The Korea Herald, Samsung is bolstering the global sales of low-end smartphones to maintain its leading market position. Samsung has decided to rollout its cheapest 4G LTE compliant smartphone, the Galaxy J1, in the Netherlands and Germany, expanding its target countries to Europe instead of keeping it just for the emerging markets like India and Malaysia. The South Korean smartphone giant has also launched all models from its Galaxy A and Galaxy E series in China and India.

Analysts predict that this move from Samsung is aimed at regaining its lost market share. The high-end smartphone marker has become a battle between Apple and Samsung, while the company is facing a lot of competition from Indian and Chinese smartphone brands in the low-end price group. According to industry analysts, there is a huge growth potential in the low-end smartphone segment, and India is expected to become the next biggest smartphone market with the smartphone penetration in the country sits at just 30 percent.

Strategy Analytics predicts that the global sales of low-end and mid-range smartphones will surpass the sales of high-end ones by more than two folds to 107 million in 2016. All local brokerage firms have raised the target price of Samsung Electronics by 9.51 percent from the start of the year.

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sgs2aus
sgs2aus

They need to make a real effort on the low end. The low end phones they release these days are basically unusable. Even their high ends to date are lagfests. It’s no wonder people in the lower end are dumping this rubbish for high quality yet cheap phones such as Moto E, Moto G, Xiamo, and Micomax.

Tondern
Tondern

If the value for money on the recently released J1 is an expample on Samsung’s focus on the low-end market, then I’m not very convinced. It simply pales compared to the new Moto E, or even the old one.

sanayp
sanayp

If samsung says there are to focus on low end phones they need to provide Android lollypop update to low end devices and couple of mid-low range devices such as:

Galaxy Ace 4 Snapdragon 410
Galaxy Grand Prime
Galaxy Core Prime
Galaxy Grand Max
Galaxy A3,A5,A7.E5.A7
Galaxy J1

If Samsung provides lollypop then they are saying they are focusing at low end phones otherwise not.

Bw99
Bw99

Just release a grand 3(1080p, 615 and a larger battery)

wickdaman
wickdaman

Would love to see more 2015 models from Samsung in the UK. Can’t wait!