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Last updated: March 10th, 2015 at 10:27 UTC+01:00
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The company's research showed that 76 percent of smartphone users believe it is rude to check a mobile phone during a conversation. However more than 70 percent of users said that they want a better way for people they care about to contact them if it's urgent. Samsung’s European Head of Innovation, Lysa Clavenna said that they found during the research that most people work around this issue by placing their mobile phones face-down on a table. They used these insights to develop the Galaxy S6 edge's “People edge” feature.
The curved dual glass edges in the Galaxy S6 edge let users view incoming calls discreetly even when the device is turned face down. With People edge users can register up to five contacts and assign individual colors to them so that they can always see who is trying to reach them when the assigned color glows on the curved edge. If users aren't in a position to take the call they can easily reject it by placing their finger on the heart rate sensor, this will also send a default customisable text message to the caller automatically.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
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