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Last updated: January 20th, 2014 at 08:18 UTC+01:00
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The cards in the images are showing off contextual information similar to Google Now, including flight status, fitness/activity information, current location, text messages, sport scores, biking/cycling information, and delivery tracking details. Considering the fact that Google does not allow any access to Now to third-parties (not yet, anyway), it's possible Samsung is working on a service similar to Google's extremely helpful personal assistant, one that could merge with S Voice to offer voice commands in an integrated manner (again, exactly like Google Now.)
As we noted last time, this is likely an early prototype of Samsung's new direction for TouchWiz, especially since the Android 4.4 rule of status bar icons being white aren't being followed, so things could change drastically when (and if) the new interface shows up on a Samsung phone, most likely the Galaxy S5. While it does look like Samsung is taking inspiration from many sources (Windows Phone, HTC's BlinkFeed), it certainly looks visually striking (and rather colorful) and a definitive step towards bettering the now outdated TouchWiz interface.
Abhijeet's writing career started with guides for custom firmware for Samsung devices (including the original Galaxy S), and he moved to SamMobile in mid-2013 and worked up the ranks to Editor-in-chief. In addition to phones and mobile devices, his interests include gaming on both PC and console, PC hardware, and spending countless hours on YouTube watching videos on tech, movies, games, politics, and internet dramas.
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