Posted by Abhijeet M. 3 months ago

Samsung to reduce marketing spend on mobile products in 2014

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2013 saw Samsung spend more cash on marketing its mobile devices than it had ever done before, but according to the company, the overzealous marketing might have affected its fourth quarter profits, and so it will be reducing the total revenue it spends on marketing its phones and tablets this year. Senior Vice President Kim Hyunjoon told analysts that while the budget will be reduced, the company will look at ways to increase the efficiency of its marketing spend, while taking advantage of events such as the Sochi Winter Olympics for advertising its devices.

We’ll actively leverage global sports events such as the Sochi (Winter) Olympics and our retail channels… but we will try to raise the efficiency of our marketing spend and lower our overall mobile marketing budget to revenue this year compared with last year.

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