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    Samsung takes 45% of smartphone market share in Europe

    Phone
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    Last updated: February 17th, 2013 at 12:42 UTC+01:00

    If we can believe the study of digitimes the market share of Samsung in Europe is 45% .
    The market share of Android is thanks to Samsung 65% at the moment. Not that strange if we see how many GALAXY phones Samsung sold. Only the GALAXY S and S II are together fine for 50 million phones.
    Samsung's newest Android smartphone the Galaxy S III sold already over 10 million times!

    Below the whole study of digitmes.

    Samsung currently has 30% of global smartphone market share. Samsung has been leading the smartphone market in Europe in the second quarter since the launch of its Galaxy S III in May-June. In addition, Samsung has been leading in every price range, according to studies.

    Compared to Android platform losing market share in the US, the platform has been gaining popularity in the UK, Germany, France, Italy and Spain. Android accounts for more than 50% of market share in most major markets.

    Industry sources noted that Samsung has been doing well in Europe's feature phone market. With Nokia's Windows Phone failing to gain popularity, Samsung is likely to dominate for quite some time.

    The expansion of Samsung's market share means contraction for other firms such as HTC, LG, Sony, Huawei and ZTE. Taiwan-based OEM firms noted that demand in Europe has not been increasing significantly, hence firms have been seeing challenges.

    In Europe's five major smartphone markets, Apple accounts for 14.4% of market share. This is due to the fact that Apple have not been working closely with Europe-based telecommunication firms. Also, countries in southern and eastern Europe have limited support for iPhone, said studies.

     

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