Samsung thinks you want to buy Amazon products directly on your TV

Samsung has been expanding the amount of free content available on its TVs through Samsung TV Plus, and it is now looking for new ways to monetize that free content. As part of that effort, the company has partnered with Amazon to bring shoppable video ads to Samsung TV Plus. Several major brands have already joined the initiative to showcase their products.

Samsung Ads, the company’s advertising and media division, has partnered with Amazon Ads to make it easier for viewers to shop directly from their TVs. When you see an advertisement on Samsung TV Plus, you can add a featured product to your online shopping cart using the “Add to Cart” button.

For brands that sell products through Amazon, this feature allows viewers to add items directly from the brand’s Amazon storefront to their shopping cart. Other advertisers can use options such as “Send to Phone” or “Sign Up Today,” which direct users to the advertiser’s website.

Samsung TV Plus already has more than 100 million monthly active users worldwide, making it a significant platform for advertisers. Amazon Ads claims that interactive video ads can generate purchase rates up to 5x higher than traditional video ads, making Samsung’s free streaming service an attractive advertising platform.

Samsung says major brands and agencies, including Logitech, Reckitt, Boiron USA, PLAION, and PMG, have already joined the initiative.

Samsung aims to bridge the gap between product discovery and purchasing. However, turning a TV remote into a near one-click shopping tool could encourage impulse purchases. TV home screens are already filled with advertisements, and some TV manufacturers, including Samsung, have faced criticism over the amount of viewing data they collect to personalize advertising.

Many consumers are growing frustrated with the increasing number of ads appearing on their TVs. Instead of focusing solely on movies and TV shows, viewers are increasingly being presented with shopping opportunities and promotional content. Even after paying for premium TV hardware, many users feel they are still being exposed to additional advertising designed to generate more revenue.