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Galaxy S6 edge demand increases, Samsung opens new production line

Sometimes, a company can be too optimistic in its expectations regarding consumer sales and manufacture too many smartphones and devices that do nothing more than sit on shelves. In other cases, companies can simply find their “cup running over” with regard to device demand from consumers.

Samsung stands in the latter camp and got it right this time.

The company decided to do as so many successful companies do: produce just enough Galaxy S6 edge models to accommodate early adopters who couldn’t wait to get the most innovative smartphone on the market currently in their hands. What Samsung didn’t know or couldn’t have foreseen at the time, however, is that the Galaxy S6 edge would prove to be the smartphone in highest demand. And now, we have one more sign of the S6 edge’s success: the Korean manufacturer has now had to open a third production factory to handle customer demand for the latest Samsung device.

According to sources familiar with the matter, Samsung’s decision to open the third factory (known as the A3 production line) will allow the company to manufacture 2.5x the amount of screens in one month. Samsung says that it will now be able to manufacture 5 million screens monthly instead of the former 2 million screen per month output – meaning that the Galaxy S6 edge may be able to keep up with the growing demand for the device. Samsung had planned to open the production factory in June, but has opened it two months earlier (yet another sign that everything’s coming up roses for a company that some tech analysts and consumers believed lost its “edge” in 2014).

The Galaxy S6 edge has borrowed the curved display Samsung first announced in its Note Edge released last Fall around the same time as the Galaxy Note 4. The “curve” has become the signature trademark of Samsung, with the company now placing the unique display onto its Super Ultra High-Definition (SUHD) TVs (creating curved SUHD TVs), and its Gear S smartwatch. The device itself features a 5.1-inch, Super AMOLED display with a Quad HD resolution of 2,560 x 1,440p (around 577ppi), a 5MP front camera with f/1.9 aperture, 16MP back camera with f/1.9 aperture, the company’s homegrown octa-core Exynos 7420 processor, 3GB of RAM, and a minimum 32GB of storage with a 2,600mAh battery and in-built wireless charging. The Galaxy S6 edge runs on Lollipop, Google’s latest sweet treat for the Android operating system.

With the curve becoming the new, unexpected “curveball” in mobile tech for the company, we can only demand one thing from Samsung: a Galaxy Tab Edge at some point in the near future.

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mcbrain
mcbrain

Things are more complicated than that. Price is not an elastic to stretch it indefinitely, because it breaks and slap you in the face. Why people think they are all good at finance, sport and politics, when reality contradicts them?

jody04c
jody04c

Price decreases will have a negative effect to brand “Worth”. I see no reason for the need to do this with the S6 Edge. Apple have the highest margins across their devices and Samsung product is better so should only do same. This should in turn help with future values of the device and also strengthen Samsung brand image world wide.

mcbrain
mcbrain

A much larger production should lead to lower production costs and thus the final price. I am curious what will be the price evolution in these conditions.

miguelinho
miguelinho

Major win.