Samsung has been upping its game when it comes to build quality and feel, with devices like the Galaxy Alpha and Galaxy Note 4 among the most attractive smartphones in the market today. However, in terms of how a phone looks, Samsung is still trailing behind other manufacturers in the industry, continuing to use a design that is long past its prime (not that this design looked that great even when it was first introduced). It looks like the company is finally looking to change that, as it has hired Lee Don-tae, the co-CEO of Tangerine, as its design chief.
Tangerine is a design firm that was founded by Apple’s Jony Ive, who is widely considered one of the best designers in the mobile industry. Korea Herald’s report says that Don-tae has started working as the global Vice President and head of Samsung’s Design Management Center since January, and it’s likely he will play a part in the Galaxy S6’s design (or not, as the S6 is no doubt being designed since late last year) and in the design of other products from Samsung, like TVs.