Last month, IDC reported that Samsung was the second largest tablet vendor in the world, after Apple. Samsung may have lost the highest position in worldwide tablet market to Apple, but Samsung has a good news. According to a latest report from the research and analytics firm International Data Corporation (IDC), Samsung dominated the tablet market in India during Q3 2014 with a market share of 22.2 percent, thanks to devices like the Galaxy Tab 3, the Galaxy Tab 4, and the Galaxy Tab S series. IDC stated that the tablet market in India grew 10 percent, thanks to the festive buying season and growing commercial demand. Out of the total 940,000 units sold in the country, more than 90 percent of the tablets were based on Android. Indian consumers prefer tablets with cellular connectivity and voice calling.
Micromax, the second largest tablet vendor in the country, stood distant to Samsung with a market share of just 10.9 percent. iBall and DataWind stood at the third and fourth positions with a market share of 10.6 percent and 8.2 percent respectively. Apple, which is the largest tablet vendor worldwide, managed to sell just 6.7 percent of all the tablets in the country.
The report also noted that phablets, similar to the Galaxy Note 4, are negatively affecting the sales of small screen tablets. Kiran Kumar, Research Manage at Client Devices IDC India, said, “Due to continuous onslaught from the “Phablets” (which IDC defines as 5.5 inches -6.99 inches screen size smartphones), small screen tablets are taking a hit and there is more uptake on tablets which are screen sized between 8-9 inches. This has however led to an overall improvement of the average selling price for the category.”
