Samsung Mobile is the ‘most attractive brand’ in India
Samsung might be seeing a lot of competition in India from local manufacturers such as Micromax, but the Korean manufacturer still has the highest mobile market share in the country. According to Trust Research Advisory, Samsung doesn’t just have the highest market share, but it is also the most “attractive” brand in the country. The results come from a survey that was conducted across 16 cities with 2,505 consumers, on 36 brand attractiveness traits.
The 36 traits “are based on four important things of the brand – rational value, emotional value, aspirational value and communicational value,” though a breakdown of scores in each category isn’t available. Samsung is followed by Sony in second place, and bringing up the rear is Nokia, the company that was once the biggest name in the world’s second most populous nation (a position it will likely never reclaim, now that its devices business has been bought by Microsoft). Samsung’s home rival, LG, scored the fourth place.