Samsung to launch two sub-Rs. 15,000 smartphones in India in September
Samsung is looking to expand its low-end to lower-mid-range smartphone portfolio in India by launching two new devices in September, costing somewhere in the vicinity of Rs. 5,000 to Rs. 15,000. It was confirmed by Samsung India Head Vineet Taneja, though he didn’t mention the exact prices the two devices will be launching at.
Both smartphones will include support for nine Indian languages (including Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati). Support for these new languages was recently also announced as a software upgrade for existing devices, and it should help the Korean manufacturer court more users to its handsets, as the low-end device market gets more and more competitive each passing day (especially with local manufacturers releasing low-cost yet high-feature phones).