Dominant engineering culture may prove a hurdle in efforts to revive Samsung's fortunes in mobile

A new report by Reuters cites “serving and former executives” who claim that Samsung's efforts to revive its once spectacular profits in the mobile market will be all in vain if the company does not overcome its dominant engineering culture. According to the unnamed sources this culture has defeated many efforts made in the past to develop viable software and service platforms to support the smartphone business. We've seen several of Samsung's services being closed shortly after they were launched, one such service was shut down less than a year after it was launched.

A person claimed to be familiar with the company's inner workings said that there's a lot of distrust among top executives who have the authority to implement additional software and services offerings, defining the company's approach as “It's still ‘we know how to sell boxes, we sell boxes.” Samsung can argue that the launch of Samsung Pay and Internet of Things platform SmartThings goes to show that it has learned from the past and is now more open to software and services but the question remains whether or not this is going to be enough.

Even though Samsung returned to operating profit growth in the previous quarter after seven straight quarters of decline market analysts still believe that it's not going to be smooth sailing for the company. It's believed that Samsung will have to withstand much more pressure in the mobile market in this quarter which have an impact on its balance sheets. Some analysts now predict that whatever changes that Samsung is making to its approach now are perhaps too little and too late, time will certainly be the true judge of that.

Via