Samsung’s smartphone success in U.S. helps them sell… refrigerators?
It’s no secret that after Apple, it’s Samsung that sells the highest amount of smartphones in the U.S.. Well, people must be really impressed by Samsung’s marketing for smartphones, as according to a report by Wall Street Journal, the company’s reputation as a heavyweight in the smartphone market has helped them increase sales of refrigerators as well!
Samsung has built up a market share of around 10 percent in the home appliance market in the USA, a four times increase in the last five years, with a marketing budget of almost $600 million last year. ”We often hear, ‘Oh, I have one of their phones,’” says Rocco Perla, a household appliance dealer from Pittsburgh, who places the machines from Samsung in his shop prominently.
I guess with no software updates to worry about in the refrigerator business, there must be more happy fridge customers in the Samsung camp than the smartphone ones, eh?