After being recognized as the Official Mobile, TV and Display partner of Hollywood Park USA last month, Samsung Electronics announced today a new partnership with professional American football team, the Los Angeles Rams. As a result of this collaboration, Samsung has become the official QLED TV brand for the LA Rams as well as a presenting partner for the Rams video series, Coach Speak.
In addition, the partnership implies that Samsung is the Official Television Provider for the Rams Studio, with QLED TVs being provided at the Rams training facility for coaches, executives, and staff. Furthermore, a Samsung QLED-branded tarp will be featured at all the LA Rams home games that will take place at SoFi Stadium.
Samsung is bringing the games closer to fans
The Samsung-LA Rams partnership couldn’t have come at a better time considering the fact that American football fans are stuck watching the games from home. As impressive as SoFi Stadium is together with the world’s largest LED videoboard supplied by Samsung, football fans are unable to attend live matches in person due to the COVID-19 pandemic.
In other words, football fans are watching the games from the comfort of their homes, and what better way to do this other than using a Samsung QLED TV? At least this is the marketing narrative surrounding the partnership with the LA Rams. In a time when being at SoFi Stadium in person is unfortunately not possible, there is no better way to experience Rams football than on a Super Big Samsung QLED TV said Grace Dolan, VP, Home Entertainment Integrated Marketing of Samsung Electronics America.