Samsung shook up its Galaxy S series with the Galaxy S6 last year as it introduced two models of the same flagship, one with a flat display and the other with a dual-edge curved display. Even Samsung wasn’t expecting that the latter would prove to be more popular even though it was priced higher so the company lost out on sales as it tried to get yields up to match demand. It was better prepared this time around with the Galaxy S7 edge and sure enough, the curved flagship proved to be the more popular model this year as well. Now that production yields for the curved display have stabilized Samsung has hinted that it may stop making flat Galaxy S flagships in the future.
“Samsung has considered that it would make the edge display as the identity of the Galaxy S smartphone lineup,” said the company’s mobile chief Dong-jin Koh, while pointing out that this also depends on Samsung being able to provide customers with differentiated user experiences through features and software for the curved display. He hasn’t said outright that the flat model will get the axe but it’s evident that the company is opening to ditching it if it makes sense. One might even say that Samsung is testing the waters with the Galaxy Note 7 which has a dual-edge curved display. If market response is largely positive perhaps it might go down this road with the Galaxy S8 next year but this is just pure speculation at this point.