Samsung sold twice as many smartphones as Apple in Q1, 2016
The Galaxy S7 has been lucky for the global smartphone giant Samsung. It managed to sell more than 10 million Galaxy S7 units last month. Not only did the company receive praise from experts for releasing a refined device, but it also managed to sell twice as many smartphones as Apple in the first quarter of 2016.
According to a new report from research firm TrendForce, Samsung remained the largest brand by extending its lead in the smartphone market share. The South Korean company sold around 81 million smartphones during Q1, 2016 to capture a market share of 27.8 percent. Its global rival Apple sold around 42 million handsets during the same quarter to achieve a market share of 14.4 percent.
Samsung’s market share in the global smartphone market increased 5.7 percent when compared to the first quarter of 2015 and 2.5 percent when compared to Q4, 2015. Huawei (9.3%), Lenovo (5.8%), Xiaomi (5.5%), and LG (5.1%) stood third, fourth, fifth and sixth, respectively in the global smartphone market.
The difference between market shares of Samsung and Apple was as low as 1.2 percent during the fourth quarter of last year but increased to a whopping 13 percent during the first quarter of this year. The Galaxy S7 and S7 edge were unveiled in February and launched in March. Market analysts said that Samsung made a remarkable achievement amid the slowdown in the global smartphone shipments.Join the Discussion