
Apparently this acquisition isn't going to create much synergy for Samsung, which already accounts for 40% of the world's solid state drive market. SanDisk also faces tough competition in memory card and built-in memory markets because Universal Flash Storage is rapidly being adopted, this new standard performs better than eMMC cards, and Samsung is a market leader in UFS. Back in 2008 Samsung bid $5.85 billion for SanDisk, the company adjusted the price it was offering after SanDisk's share price fell rapidly but the revised offer was not acceptable hence no deal was reached. Considering the aforementioned factors it appears that Samsung will continue to weigh its options and wait till the very end before it decides to once again make a bid for SanDisk.