The Galaxy Alpha is one of the most attractive smartphones to have come out of Samsung’s camps, but it seems the Korean manufacturer is set to discontinue production of the device in the coming weeks. According to a report by ETNews, Samsung will be discontinuing the Galaxy Alpha and slowly replacing it with the Galaxy A5, which is set to launch in South Korea late next month/in early February. Production of the Galaxy Alpha will reportedly come to a halt once inventory for its materials runs out.
Samsung is reportedly making this move as part of its plans to focus on cheaper devices, which is unsurprising considering it’s the mid-range and low-end market that’s getting all the attention these days. Replacing the Galaxy Alpha with the A5 will also help Samsung attract more attraction towards its Galaxy A lineup, which offer all-metal designs and attractive hardware and features at a good price. Furthermore, while the Galaxy Alpha made headlines due to its attractive design and the fact that it was the first Android phone from Samsung to feature a metallic body, it hasn’t really done too well in terms of sales, mainly due to its high price.
What do you think about the Galaxy Alpha’s apparently imminent demise?