Samsung spends billions of dollars every year on advertising and marketing efforts, and a major chunk of that money goes towards various activities that Samsung sponsors. It has been a longtime sponsor of the Olympic games and now the company has committed to extend that partnership even further. Samsung announced today that it has extended its partnership with the IOC through 2020.
This was confirmed at a signing ceremony in Nanjing, China. Samsung will sponsor the 2018 Winter Games in PyeongChang and the Tokyo 2020 Summer Games in the category of “Wireless Communications Equipment and Computing Equipment”
According to the official press release the extended partnership includes smartphones, tablets, laptops, personal computers, desktop printers and other computing equipment. Basically what this means is that Samsung's products will be given prominence at Olympic games till 2020 at the very least.
