Today, a very important meeting about Samsung’s new design strategy, codenamed “Design 3.0”, held at Samsung HQ in Seoul, Korea. The meeting consisted of high-level executives, including top managers Yoon Boo-keun and Shin Jong-kyun, reports The Korean Herald. The meeting was held mainly to discuss Samsung’s new design strategy for future products.
Firstly, let’s talk about the code name. I think every Samsung Mobile device, before the Galaxy S III, was Samsung Design 1.0 and after the Galaxy S III every device was Samsung Design 2.0, which was mostly inspired by Nature. Even Samsung’s latest flagship device, the Galaxy S4, comes under Samsung Design 2.0.
Since the original Galaxy S, launched in 2010, Samsung has been using plastic as it’s main build component for the Galaxy S line. We were hoping that Samsung may use high-quality materials with the Galaxy S4 but that didn’t happen, whereas all other smartphone manufactures are shipping devices which are made out of glass or aluminium, and we got a minor redesign over the Galaxy S III’s design. I know plastic is a durable material but let’s face it, a device made out of plastic with a hefty price tag doesn’t feel any premium at all.
“During the conference, new ideas on current design trend in the electronics market and strategies were exchanged,” Yoon said. “Everyone at the meeting agreed that consumers should be able to identify Samsung products easily.”
“Design 3.0,” Samsung Electronics’ new design strategy, focuses not only on external beauty and technical practicality of new products, but also about creating positive values and connecting with consumers, the company said.
This is a very good news for all us Samsung fans out there, as now we can finally hope for a better build quality and design by Samsung. The Galaxy Note III will not feature the new design but will feature a S4-like design instead, the new “Design 3.0” will make a debut in 2014.