Apple losing market share among non-english speakers (Apple vs Samsung)


Last updated: February 17th, 2013 at 20:14 UTC+02:00

RIYADH, Saudi Arabia, February 7, 2013 (BUZZFUTURE) As the smartphone wars continue between Samsung and Apple, new research not only shows that Samsung is significantly outnumbering Apple in followers, but that language plays an important role when choosing between the two smartphones.

Smartphones have emerged as a primary means of social networking, while greatly enhancing connectivity. Among smartphone products on the market, Samsung’s Galaxy series and Apple’s iPhone have gained wide popularity and surpassed other products. While there have been media reports that Samsung’s Galaxy smartphone is globally outselling Apple’s iPhone, the new research by Dr. Esam Alwagait, Dean of King Saud University’s headship of e-Transactions and Communications, and Basit Shahzad, a Deanship researcher, provides key insights into the reason for Samsung’s growth.
“According to our research, while Apple is more popular in English-speaking countries, Samsung predominates elsewhere, particularly in Asia and Africa,” says KSU’s Dr. Esam Alwagait, who notes the research seems to suggest that Samsung’s smartphone may be viewed as being more user-friendly for non-English speakers.

To compare the popularity of the Samsung and Apple smartphones, the KSU researchers examined official accounts of Samsung and Apple on Twitter(@SamsungMobile and [email protected] to collect, formulate and analyze data with multi-level and multi-purpose queries. The results were classified by languages, cities, countries, and continents. Data was drawn from Twitter accounts using the study-specific code, and the number of records received totaled 2,629,616 followers for Samsung and 1,380,497 for AppStore. The researchers focused on social networks as they have proliferated exponentially in recent years, and become an integral part of people’s everyday communication. In addition, they are a great source for information sharing. Twitter ( was selected for this study since it has more than 24 million unique visitors per month and 500 million tweets per day.

Some highlights of their findings include:
 Samsung smartphones are universally more popular;
 Android operating system is more popular than Apple’s iOS;
 Apple followers are more likely to live in an English-speaking country than Samsung followers;
 English is the primary language of choice for both sets of followers, though Samsung is more popular where English is not the primary language;
 Considering the continental review, Samsung is significantly more popular in Asia, Africa, North and South America and Europe, while Apple is more popular in Australia;
 While Samsung is overwhelmingly more popular in Asian and African countries, it has a relatively small lead over Apple in Europe
 Based on Klout scores – a measure of a user’s influence across his or her social network — Apple followers are more influential and more popular than Samsung followers. However, the sheer volume of Samsung followers suggests this could be a growing factor.


Complete results of the research can be obtained by contacting either of the two researchers, ********, or ******[email protected]

King Saud University is a public university located in Riyadh, Saudi Arabia that has been consistently recognized as a leading global institution of higher eduction according to various rankings, as well as the leading Middle East center of higher learning. The student body of KSU consists of around 38,000 students of both sexes. King Saud University’s Deanship of e-Transactions and Communications recently received the mGovernment Excellence Award at the ceremony held at the Burj Al Arab Hotel in Dubai, United Arab Emirates.
Website: King Saud University

Media Contact:
Robert ******
Tel: ********** (US)
Email: ********

SamMobile would like to thank the King Suad University for sending us their research between Apple and Samsung about market share among non-english speakers.

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