Samsung is willing to invest more in bada
According to Samsung’s senior vice president of product strategy Juha Park Samsung is willing to invest more in their own bada platform. Park said in an interview yesterday at MWC that they ”believe its a good platform to build on” . Samsung wants to have a ”full range of portfolio for Bada, from high-end to mass-volume segments.”
Samsung has sold 8 to 9 million bada devices in 2011 and in 2010 they sold about 2 million devices. In Q4 of last year bada had 2.1 percent market share.
Park said also that Samsung will remain their multiple OS strategy and said that they will also introduce smartphones and tablets running on Microsoft’s software. About Android he comfired that the biggest part of their smartphone portofollio will be running on Android and that they will unveil a successor to the Galaxy S2 in Q2.
As you can read in my editorial A Look at bada, the past and the future I mentioned that ” If they want to take bada to a new level they should do more than what they have done till now”.
What do you think is this a good sign or not? Well hopefully this a good sign that Samsung will take bada to the next level.